Security when browsing the web is a big concern for many website visitors. One way to instill a feeling of security to your website guest is to install a Digital Certificate. Digital Certificates use SSL to offer authentication. SSL is an acronym for Secure Socket Layer, it is a protocol used to manage secure message transmission via the Internet.


When data is sent over an SSL it allows the users web browser and the web server exchange data over a 128-bit encrypted connection. Anyone who purchases an SSL must prove their identity to the Certificate Authority. Therefore, when you view a website that has an SSL you can trust that they are who they say they are.


The Jensen-Jewelers website is an example of a site that has an SSL Certificate installed.   Note the padlock and HTTPS in the URL.


Anyone who has an E-Commerce site must have a Digital Certificate. Also any website that collects sensitive information like credit cards or social security numbers also needs to have a SSL Certificate installed.


You can purchase a digital certificate from

More information about SSL can be found at the Microsoft website here.