Google Analytics, sometimes abbreviated as GA, is a free service offered by Google. This tool generates detailed statistics about visitors to your website. All it takes is signing up for a Google Analytics account here. If you already have a Google account you can use that as your login.

Once logged in, a simple copy and paste of some Javascript code provided by Google to your webpage and you are ready to see how visitors found your site and once they got there what they did on your site. You can visit Google Analytics Help for details about what each metrics in your GA means.

The relevant data that Google Analytics produces about your website visitors is essential for every website owner because it will allows you to track and address a wide range of marketing issues. GA will allow you to track marketing campaigns and isolate areas of your website that need improvement. Since it’s free and easy to use, why not start tracking your visitors today!

Google Analytics