In order to have an effective website, you need a website plan. There are three important parts of creating an effective website:

1. Define Audience
2. Define Purpose
3. Define Marketing Plan

The most important part of the website plan is to define your target market. It is essential to define who your chosen demographic will be. Once your target market is defined, the design and copywriting will be consistent to appeal to your chosen audience.

There are many purposes to having a website, these may include one or more of the following:

1. On brochure showcasing your company’s products and services
2. An E Commerce site selling products
3. A company information site that facilitates communication between customers, suppliers and employees.
4. An entertainment based site

website plan

Narrowing the purpose of your website and what you want it to accomplish will improve your chances for success. Defining your website purpose before its creation will ensure your website is optimized to achieve your goals.

Hundreds of websites, similar to yours, are vying for the same website visitors as yours. It is important to understand that along with a website, a defined online marketing plan will allow your online presence to be as successful as possible.

It is important to thoughtfully plan your website before implementation, this will allow for you and your development team to understand your website objectives and successfully achieve them.