Blogging can have many advantages for your business. This BusinessWeek article suggests that blogging will give you an edge over your competitors.  Below is a list of reasons why your business can benefit from a blog:

 

  1. Presents your business as committed, enthusiastic and dynamic. Web Impakt is sometimes so busy I don’t have time to update our portfolio. A blog allows my clients to hop on the website and see that Web Impakt is still going as strong as ever.
  2. Positions your company as an expert. If you are a company in a field that requires skill and experience, a blog is the perfect way to show case what you know. Especially in a technical field, a blog lets your customers know you are on the cutting edge.
  3. Blogs increase corporate credibility. A blog allows you to put a face and voice to your company.
  4. Search Engine Optimization, a blogging fringe benefit. Search engines love new content and blogs are an excellent source. Blogs are an easy way of updating content without having to contact your web development company and being charged for the changes.

 

If you are interested in starting a blog for your business, Web Impakt can help. You don’t have to be technical or spend a lot of money to start your business blog. Contact us today for details.