Web Impakt

We’ve all been there looking for ways to keep our marketing fresh and engaging while staying on top of all the other tasks in maintaining a successful business. With the advantages of having a website and utilizing Social Networking we have a new spin on how we relate to our clients, potential customers, competitors, and other businesses. These offer an outlet to interact with others throughout our communities no matter how big or small.

A businesses’ online presence both on your website and using Social Networking are an important facet of how people view your company. These set the tone of what your clients will expect when they contact you or your associates. We all walk a fine line of keeping a professional appearance yet still being approachable. To help, we put together a list of things to shy away from. No matter the size of your business you need to be aware of the perception you are giving online.

Things to AVOID…

Online Marketing Mistakes

• Forgetting to test your site across various platforms and browsers
• Not updating your site design or content, ever
• Assuming SEO will take care of itself.
• Ignoring the needs of your target audience when writing your site content
• Not including easy-to-find contact information
• Copying content from competitors’ web sites
• Not providing an informative and engaging About page

Social Networking Mistakes

• Ignoring your online reputation
• Forgetting it’s a marathon, not a sprint and cramming in too much, too fast
• Not updating your profiles regularly and keeping them consistent
• Focusing on sales instead of forming real relationships
• Overlooking the importance of conversations
• Not having a recognizable image across social media
• Not updating your blog on a regular basis