Web Impakt

Lindsey and Ian have the pleasure of being guest speakers today in Doctor Parkers CIS 120 class this afternoon.

It is so great to be able to speak to students in our area. We will update more later.

Web Impakt had a booth at the Idaho Falls, Idaho Trick or Treat Street. Snake River Landing hosted it and featured us on their website! Check out the link here: Trick or Treat Street.

It was really cold, so were had big coats on and Lindsey, in particular, looks like a fat alien. She had three coats on.

We have finished up a very complex penny auction site called lincolnbidz.com. We are going to be doing a beta test today to make sure all the kinks are worked out before things get crazy!

We’ve all been there looking for ways to keep our marketing fresh and engaging while staying on top of all the other tasks in maintaining a successful business. With the advantages of having a website and utilizing Social Networking we have a new spin on how we relate to our clients, potential customers, competitors, and other businesses. These offer an outlet to interact with others throughout our communities no matter how big or small.

A businesses’ online presence both on your website and using Social Networking are an important facet of how people view your company. These set the tone of what your clients will expect when they contact you or your associates. We all walk a fine line of keeping a professional appearance yet still being approachable. To help, we put together a list of things to shy away from. No matter the size of your business you need to be aware of the perception you are giving online.

Things to AVOID…

Online Marketing Mistakes

• Forgetting to test your site across various platforms and browsers
• Not updating your site design or content, ever
• Assuming SEO will take care of itself.
• Ignoring the needs of your target audience when writing your site content
• Not including easy-to-find contact information
• Copying content from competitors’ web sites
• Not providing an informative and engaging About page

Social Networking Mistakes

• Ignoring your online reputation
• Forgetting it’s a marathon, not a sprint and cramming in too much, too fast
• Not updating your profiles regularly and keeping them consistent
• Focusing on sales instead of forming real relationships
• Overlooking the importance of conversations
• Not having a recognizable image across social media
• Not updating your blog on a regular basis

Google Apps is very powerful. Today they increased the power by allowing users to share folders in Google Docs. Now you can be even more organized and share groups of docs instead of just one at a time! Additionally, Google docs now allows you to upload multiple items to Google Docs instead of a time consuming one at a time.

A while ago I was watching my lead developer looking for a business in a phone book. This is an intelligent man, somebody who I have a lot of respect and admiration for, so I was curious when I walked past his office and saw him flipping the pages back and forth, a puzzled and determined look on his face. Naturally I asked what he was searching for, at which point he looked up, and with a frustrated sigh, barked out “I’m looking for a business I can’t find online.”

It wasn’t very long ago that a phone book was the only way to find the businesses that you cared about. The ones that were close enough to you to actually provide the goods and services that you were interested in. But now, for a growing number of people, the phone book sits gathering dust, a relic of a bygone era that sits on our desk or in our kitchen, patiently waiting to be used as a booster seat or to level out a broken table.

Want to read more? Check out our article on the best online Idaho Falls Idaho news source, River City Weekly Online. Click HERE.

We have been doing a lot of education to our clients about how to leverage the power of Facebook. It’s an awesome tool that any small business can use as a valuable lead generation tool. Facebook is the fastest growing social network in the world with over 100 million active members. Web Impakt prides itself as being a partner with our clients to help them succeed so we are constantly trying to education them on the latest greatest technology to help them increase there bottom line. We will be posting more information about how to leverage Facebook. In the meantime, check out this guy with the profile name “I will name my Son Batman If this page gets to 500,000…. Powerful stuff, he is already at 637, 451.

Think of the power Mr. I will name my Son Batman has, he suddenly has an audience of nearly 650,000 to get his message out to! What marketing guru wouldn’t love that?

Here is the link

We just finished a beautiful web design for Modern Auto Glass. You can see the site here: www.modernautoglass.com.

The awesome part of this web design is that it has the ability for our non-technical client to update images, text and other relevant information.

Join Web Impakt to discover How Others are Leveraging Web Tech in New and Innovative Ways on a Shoe-String Budget!

Date: Thursday, July 30, 2009
Time: 8:00am - 10:00am
Location: Shilo Inn - The Idaho Falls Room
Street: 780 Lindsay Blvd
City/Town: Idaho Falls, ID
Email: Tickets@TheAdvisoryBoardOnline.com

he small business owner. The course will primarily focus on the four hot-topic areas of: Lead Generation, Employee Management, Product or Service Deliver and Customer Retention.

The Advisory Board is an advocacy group for business owners that consists of business owners working together to improve their businesses and the businesses in the area. You’re invited to attend this class to learn about what has helped them and can help you.

You can download a flyer for more information at:
http://www.theadvisoryboardonline.com/web-class-flyer.pdf

Ticket are $35 and can be requested by e-mail at Tickets@TheAdvisoryBoardOnline.com - Only 45 Seats are Available.

An electronic book, also referred to as an eBook or e-book, is an electronic text that is the equivalent of a conventional printed book. E-books are usually read on computers, cell phones or other hardware devices called e-book readers.

Many people write ebooks because they do not need to be manufactured so the cost of reproduction is zero. Also, ebooks tend to be sold for a higher price than a printed book so the profit margins in creating a successful ebook are huge.

The problem most people run into after they have written the book is security. After putting so much effort into writing an ebook, why place it on the web without security for anyone to read, reproduce and copy?

Ebook security can be handled in many different ways. The most popular way is using a PDF wrapper or Ebook compiler. This system takes the PDF and wraps it in an executable file that has a password and other security measures built into it. There can be huge problems with these files. First of all, executables cannot be ready by MAC users. Second of all, these wrappers require your customers to take multiple steps to read the book. These steps result in technical support phone calls and numerous inconveniences for your readers.

Therefore, Web Impakt recommends simply password-protecting the e-book directory and encrypting your payment and download links. We feel this will give your e-book enough protection from website bots and pirates while allowing your potential readers the convenience of opening and reading the e-book easily.

Here is a list of articles we found interesting during our quest to protect one of our clients ebooks:

http://sbi-help.easy-online-money.net/protect-ebook.html

http://www.ezinehub.com/articles/74.html