The Google sandbox effect is the theory that Google will not index new websites until they have proven their viability for a certain number of months. Therefore, a site in the sandbox when it is new and does not rank for keyword phrases that are NOT competitive like a company name.

According to this article at seochat.com, not all search engine optimization professionals blame the Google sandbox effect for slow indexing sites. These professionals believe that it is the Google indexing algorithms that produce this effect.

This “How to beat the Google Sandbox” article at seomoz.org details the sandbox effect and offers some suggestions on how to get out of it.

Wordpress is an amazing piece of software that allows everyday users create and update their own blogs. There are hundreds of plugin’s and options available that it is easy to get lost in all of the options. In my opinion, the necessary steps should be taken to achieve the best results when installing Wordpress.

1. Install Wordpress by going to http://wordpress.org/download/

Installing WordPress will walk you step by step through this simple installation.

2. Change the custom structure of your permalinks.

3. Install Akismet

Akismet checks out all of the comments posted on your blog and determines if they look like spam or not. You have to sign up for Wordpress and receive a WordPress.com API key for it to work.

4. Install Enforce www. Preference

This article by dailyblogtips.com explains why this is important.

After performing these four steps you should be on your way to SEO friendly blogging.

There are many benefits to creating a custom web application for your small business. The number one reason is that it will save your small business time and money. Creating custom web applications for your business will enable you move your small business ahead.

Does your small business manually perform any of the following tasks by hand on paper:

Tracking inventory
Tracking customer information
Data entry and re-entry
Employee schedule

There are many small business processes that a custom application would streamline. Web Impakt is will create custom software that is specifically priced to small business. We provide software solutions that are customized for your small business needs and processes.

SEO is a daunting task for even the most experienced web designers. Many businesses pay huge fees every month to ensure they stay in the top rankings for specified key words. For those of us who don’t have the money to spend on reaching the top of the search engines, this article is for you.

Below is a list of specific items that we at Web Impakt build into each site we create for clients:

Title Tags – The title of each page should be a short description of the page content. This is one of the most important and basic fundamentals of SEO.  The title tag is displayed at the top left corner of the browser.

Meta Tags – These are hidden tags that the SEO spiders use to help index your site.

Heading Tags – Your web designer will use these in all of your pages. Important keywords like your business name should be enclosed in <H1> tags with secondary words followed up with <H2> tags.

Search Engine Submission – Each time Web Impakt completes a site we submit it to the top engines.

If you don’t go through Web Impakt for your web site creation, make sure your web development company has completed the above tasks.  These are very rudimentary tasks that every web design firm implement.

The SEO work is not complete after the web site is created and posted.  The following is a list of SEO tasks that non-technical people can accomplish to boost search engine rankings:

Inbound Links – SEO spiders measure the popularity of your site by calculating the number of incoming links to your site. Be aware that there are good and bad backlinks. Keep all of your inbound links coming from reputable sites.

Quality Content – Quality content will skyrocket you to the top of the search engines. Web Impakt provides content writing packages but most of the time our customers opt to provide content. After all, the customer knows about their product and what they want to say. As noted in our business blog posting, a blog can assist with the content portion of SEO.   When writting content, make sure to include your keywords.  Go here or here for keyword suggestions.

Search Engine Optimization is a delicate operation. You can’t use any of the above methods to much or they will lose their effectiveness. Good luck and may high search engine rankings be with you.