Web Impakt – Web Development, Search Engine Optimization (SEO) and Web Design
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The latest web design buzz word is “Web 2.0.” What does it mean?  Basically, Web 2.0 is the second generation of web development.  Wikipedia explains the mouse1.jpghistory here.   A Web 2.0 website allows for a rich user experience including: blogs, pod casts, wiki and feeds.  Web 2.0 uses technology like Ajax to make an internet application perform like a desktop application.To design a site with Web 2.0 in mind,   the navigation must be simple and the design must be clean and uncluttered.   A bold logo and strong colors are usually incorporated into a Web 2.0 web design.   This fontshop.com article displays some of the latest in Web 2.0 logo design.  Â

Here is a Web 2.0 how-to design guide , that will walk you through even more details about how to achieve a Web 2.0 look and feel.

Web Impakt strives to keep up with the latest technology.  Contact us today to update your old website to Web 2.0.

  Similar to the literal definition of a forum “A public meeting or assembly for open discussion” a web seiforum.gifforum is “A web site that allows for individuals to meet for open discussion.” Web Impakt has created many forums.Â

The Southeast Idaho Singles forum posts many announcements and allows singles from the Idaho Falls area to meet.  Â

Web Impakt has also created a very successful form for our client Bradley hspace=”10″ alt=”chiefs.gif” height=”120″ title=”Chiefs Network Forum” />Business Group.  The Chiefs Network Forum is only for invited users but has over 600 registered members.

Creating a successful online community takes a lot patience and hard work.  Some successful forums include Gamespot forums, Reality TV World Forum and Small Business Forum.

Here are a few hints to create a successful forum:

  • Be an expert on the forum topic.   Make significant and original posts.
  • Find a group of people to start the forum with you.  It is difficult to create interest if you are the only one posting.
  • Create a newsletter or mailing list.  If there is interest in the newsletter, switching over to a forum will be easy.

If there is one thing I’ve learned from movies, it’s that hackers are really cool.  Swordfish, The Matrix, heck, even that little blonde girl in Jurassic Park have shown me how little I actually know about computers.  With just a few keystrokes, these cyberpunks are able tcomputerhackero sneak into a top-secret pentagon database, or reposition a satellite, or write a virus that will bring down the shields of an aggressive alien species bent on destroying the human race.  I must not have signed up for those classes in college, because I have absolutely no idea how to do any of that, and if I attempted to do it I am pretty sure it would take me more then three lines of code to accomplish it.

I’m sure that any of you who are searching for a software developer are looking for somebody who is a bit of a hacker.  After all, they are quick, clever, cool, and if movies can be believed, a lot of them are incredibly good looking.  I doesn’t matter if you want a simple website or a complicated application, the notion of a hacker working at his computer around the clock to deliver your code cheaply and quickly is a irresistible temptation.

But instead of talking about software development, let’s talk about construction for a moment.  Let’s say that you have decided to have a house built.  You have a pretty good idea of what you want your house to be, so you give this description to a general contractor, who says that he can build this house for you in less time and at a lower cost then any of the other generals that you’ve talked to.  That night at midnight he’s at the lot with a couple of 2x4s and a hammer, framing your new home.  He has no blueprints, no detailed design, no idea of the local building codes or zoning laws.  He has no idea what you want aside from your vague description of what you wanted the house to be.  He doesn’t even have a good idea of how he is going to get the job done.  He’s finished framing the house by the time he realizes that he forgot to pour a foundation.  He hangs the dry-wall before he remembers that he needed to wire for electricity.  Now your house is done, and it’s not really want you were looking for.  It doesn’t look at all like you envisioned, there are rooms that you can’t figure out how to get into, most of the corners are not square, when you turn on lights, other lights turn off.  You’ve had some people come in to address the problems, but there are no plans or documentation as to what your contractor did, and since he was flying by the seat of his pants, nothing is easy to fix.

It’s not a pleasant outcome, but you probably weren’t surprised that it turned out this way.  After all, before you start building a house you need a blueprint, materials, a schedule and a plan of how you’re going to get the job done.  Everybody knows this, and nobody would hire a contractor who didn’t do these things, because after all, they aren’t “professional.”

Software engineering is just as difficult as building a house, probably more so.  After all, when a programmer is writing software, they are often times doing something that has never been done before.  I mean, if it had been done before, wouldn’t you just purchase the software and not hire somebody to program it?  Not only that, but software projects can be extremely expensive.  I’ve seen software that has cost as much money to develop as a beachside house in Malibu, with a lot of the money being eaten up by mistakes, mismanagement and miscommunication.  Even something as simple as a static website needs a great deal of design.  It would be pretty frustrating to spend the money having somebody develop your website only to realize upon it’s completion that the developer didn’t understand exactly how you wanted it to look and function.

nailclippers.jpgMacGyver was known for using simple everyday items to solve difficult problems.  For example, MacGyver might use a paperclip, Dixie-cup, lighter fluid, and toenail clippers to create a highly effective booby trap.

Many Web Impakt clients find resourceful ways to solve complicated business problems and processes.  A popular “everyday” item to help them is Microsoft Excel.   Excel, for those of you who just use your computers to read blogs, is a spreadsheet program.  When it was designed, the idea behind it was that it would be used to manage and organize columns of numbers, but Microsoft probably didn’t realize how many MacGyvers had purchased this application, and all of the amazing things they would end up doing with it. If MacGyver had decided to work at a desk instead of being a troubleshooter for the Pheonix Foundation I’m sure Excel would be his favorite program.   Â

MacGyver Spreadsheet users set up complicated formulas and color schemes and enter in numbers in just the right way that will allow them to retrieve the desired results.  This works for a while but in time usually becomes too complicated and time-consuming, not to mention the fact that it can be virtually impossible for somebody else to use a spreadsheet without a decoder ring!  That’s where Web Impakt steps in.  We have taken dozens of situations like this and created simple cost effective online programs that will allow our customers to do minimal data entering to receive desired results.  Not only that, but our clients can access these applications anywhere there is an internet connection.Â

Contact Web Impakt today for a free quote on what it would take to turn your MacGyver Spreadsheet into a simple, cost-effective, online application.

According to Grow Idaho Falls, 15% of the Idaho Falls population works in the high technology industry. The national average is only 9%. Web Impakt wants to help you and your business take advantage of everything that technology can offer.

Most business owners know that the internet is a great way to connect with customers.  But did you know that your website can also serve you?  Client and employee rosters, invoices, expenses… Any information that is an integral part of your business can be securely accessed anywhere in the world. The internet is a powerful tool. If you are a business in Idaho Falls, or anywhere else,  don’t miss out on what being in the heart of the Idaho Technology Corridor can offer.

For more information about Web Impakt, check out the Web Impakt business profile in the Nov/Dec issue of the Idaho Falls Magazine.

There are two options a company can take when faced with a software development and web design projects. These options are to hire an in house development staff or outsource the project to a company with expertise in software and web development.

 

The benefits to outsourcing include the following:

1. You want to spend time managing your business, not managing your software development project.

 

2. You have expertise in your business not in software and web design.

 

3. You don’t have to pay full time employees when there is no work to do.

 

4. You don’t have to provide insurance or any other benefits to sub contractors.

 

5. You can discontinue the contract if you are unhappy with the quality of services you are receiving.

 

6. It is difficult to attract and hire qualified web staff.

 

Web Impakt provides outsourcing services to many industrious successful businesses.

 

These include the following:

Mountain View Hospital

Jensen Jewelers

Pacific Empire Radio

 

These companies benefit from outsourcing all their software and web design needs to Web Impakt.

Many of Web Impakt’s customers require control over the content of their site. Web Impakt has a comprehensive content management system that will allow users to control their site without any technical knowledge. Here are some examples of user managed sites:

www.hot106point3.comÂ

www.jensen-jewelers.com

There are pro’s and con’s to using a content management system. The con’s of implementing a content management system are as follows:

 

Sometimes, users don’t have a designer’s eye and the user managed site may look unprofessional.

Difficult to implement web design best practices and search engine optimization standards.

User managed sites have design limitations. Usually, content managed sites will have a simpler look so that the users will have the ability to update the site.

As you can image, there are many pro’s to implementing a CMS system. Most importantly, you don’t have to contact your web designer to update the content on your site.

 

company website

This is a pretty bold statement considering I don’t know what your business does. If you are in business today, having a website is essential. Websites are the business cards of this era. It is often the first place people go when making decisions on whom they should do business with. Thousands of companies have websites and you can be certain that your competition already has one.

 

Other benefits of a website include:

Allows your business to complete in a global market

 

Allows you to provide more company and product information

 

Is less costly than any other type of media

 

Allows you to change your product and service info for less money than reprinting catalogs and brochures

 

Allows you to reach potential customers 24/7/365

 

According to this comscore press release, a massive 772 million people were online in May of 2007. Don’t let these users pass you by. Web Impakt can help you design a functional website that will get these customers contacting you!

In a previous post we compared software design to building a house. You money.jpgneed house plans to build a sturdy valuable home. We will use the same analogy to answer the question that haunts web designers at the beginning of every meeting with a potential client.

 

The answer to how much does it cost is as variable as how much does a house cost. Similar to a home, it depends on what kind of cabinets, flooring and hardware you decide you want. The price fluctuates with the number of rooms, floors and bathrooms. Let’s not forget the land that the house is built on, hosting comes in variable shapes and sizes as well.  You could build a site equivalent to Bill Gates mansion like the Wall Street Journal or spend minimal resources and ascetically present your company’s contact information.

 

Web Impakt has a good solution to answering this question from our clients. We offer our clients a solutions menu. This menu lists many of the extras our customers want with the associated price. Therefore, they know how much modifiable content is per page before they even order it. This list also inspires our customers to think about the options a web site can offer. It has been extremely effective and gives the power to our clients.

 

Blogging can have many advantages for your business. This BusinessWeek article suggests that blogging will give you an edge over your competitors.  Below is a list of reasons why your business can benefit from a blog:

 

  1. Presents your business as committed, enthusiastic and dynamic. Web Impakt is sometimes so busy I don’t have time to update our portfolio. A blog allows my clients to hop on the website and see that Web Impakt is still going as strong as ever.
  2. Positions your company as an expert. If you are a company in a field that requires skill and experience, a blog is the perfect way to show case what you know. Especially in a technical field, a blog lets your customers know you are on the cutting edge.
  3. Blogs increase corporate credibility. A blog allows you to put a face and voice to your company.
  4. Search Engine Optimization, a blogging fringe benefit. Search engines love new content and blogs are an excellent source. Blogs are an easy way of updating content without having to contact your web development company and being charged for the changes.

 

If you are interested in starting a blog for your business, Web Impakt can help. You don’t have to be technical or spend a lot of money to start your business blog. Contact us today for details.