Web Impakt

Join Web Impakt to discover How Others are Leveraging Web Tech in New and Innovative Ways on a Shoe-String Budget!

Date: Thursday, July 30, 2009
Time: 8:00am - 10:00am
Location: Shilo Inn - The Idaho Falls Room
Street: 780 Lindsay Blvd
City/Town: Idaho Falls, ID
Email: Tickets@TheAdvisoryBoardOnline.com

he small business owner. The course will primarily focus on the four hot-topic areas of: Lead Generation, Employee Management, Product or Service Deliver and Customer Retention.

The Advisory Board is an advocacy group for business owners that consists of business owners working together to improve their businesses and the businesses in the area. You’re invited to attend this class to learn about what has helped them and can help you.

You can download a flyer for more information at:
http://www.theadvisoryboardonline.com/web-class-flyer.pdf

Ticket are $35 and can be requested by e-mail at Tickets@TheAdvisoryBoardOnline.com - Only 45 Seats are Available.

An electronic book, also referred to as an eBook or e-book, is an electronic text that is the equivalent of a conventional printed book. E-books are usually read on computers, cell phones or other hardware devices called e-book readers.

Many people write ebooks because they do not need to be manufactured so the cost of reproduction is zero. Also, ebooks tend to be sold for a higher price than a printed book so the profit margins in creating a successful ebook are huge.

The problem most people run into after they have written the book is security. After putting so much effort into writing an ebook, why place it on the web without security for anyone to read, reproduce and copy?

Ebook security can be handled in many different ways. The most popular way is using a PDF wrapper or Ebook compiler. This system takes the PDF and wraps it in an executable file that has a password and other security measures built into it. There can be huge problems with these files. First of all, executables cannot be ready by MAC users. Second of all, these wrappers require your customers to take multiple steps to read the book. These steps result in technical support phone calls and numerous inconveniences for your readers.

Therefore, Web Impakt recommends simply password-protecting the e-book directory and encrypting your payment and download links. We feel this will give your e-book enough protection from website bots and pirates while allowing your potential readers the convenience of opening and reading the e-book easily.

Here is a list of articles we found interesting during our quest to protect one of our clients ebooks:

http://sbi-help.easy-online-money.net/protect-ebook.html

http://www.ezinehub.com/articles/74.html

Google Analytics, sometimes abbreviated as GA, is a free service offered by Google. This tool generates detailed statistics about visitors to your website. All it takes is signing up for a Google Analytics account here. If you already have a Google account you can use that as your login.

Once logged in, a simple copy and paste of some Javascript code provided by Google to your webpage and you are ready to see how visitors found your site and once they got there what they did on your site. You can visit Google Analytics Help for details about what each metrics in your GA means.

The relevant data that Google Analytics produces about your website visitors is essential for every website owner because it will allows you to track and address a wide range of marketing issues. GA will allow you to track marketing campaigns and isolate areas of your website that need improvement. Since it’s free and easy to use, why not start tracking your visitors today!

google analytics

Once your website is built and looks and functions the way you want it to, there is one final hurdle to overcome: Search Engine Optimization. What good is your beautiful, fully functional website if you have no visitors? It takes a focused effort to get your web site displayed high in the search engine results.

An effective website is one of the most cost-effective forms of advertising. It is critical for most businesses to have a functioning and optimized website. 80% of the people on the Internet use a search engine, like Google, to find what they are looking for. Most people won’t even look past the first page of results. This results in some tough competition between you and your competitors to get into the top results.

There are numerous ways to get your website displayed high on the search engines. A dedicated professional SEO team can help you accomplish your online goals.

In order to have an effective website, you need a website plan. There are three important parts of creating an effective website:

1. Define Audience
2. Define Purpose
3. Define Marketing Plan

The most important part of the website plan is to define your target market. It is essential to define who your chosen demographic will be. Once your target market is defined, the design and copywriting will be consistent to appeal to your chosen audience.

There are many purposes to having a website, these may include one or more of the following:

1. On brochure showcasing your company’s products and services
2. An E Commerce site selling products
3. A company information site that facilitates communication between customers, suppliers and employees.
4. An entertainment based site

Narrowing the purpose of your website and what you want it to accomplish will improve your chances for success. Defining your website purpose before its creation will ensure your website is optimized to achieve your goals.

Hundreds of websites, similar to yours, are vying for the same website visitors as yours. It is important to understand that along with a website, a defined online marketing plan will allow your online presence to be as successful as possible.

It is important to thoughtfully plan your website before implementation, this will allow for you and your development team to understand your website objectives and successfully achieve them.

There are many important components of website design. The average visitor to a website may only see images and content but are other important elements involved in creating a successful website. Those components will be covered in the next three blog posts:

1. Sound Programming and a well planned framework
2. Goal-Driven Design, Accessibility and testing
3. Search Engine Optimization and a strong web marketing strategy

It is a well known analogy that a successful website is like an ice burg. The website visitor only sees the images and content but there is a large hidden foundation that ensures the website visitor leaves the site trusting the source and finding what they were searching for.

There are many benefits to creating a custom web application for your small business. The number one reason is that it will save your small business time and money. Creating custom web applications for your business will enable you move your small business ahead.

Does your small business manually perform any of the following tasks by hand on paper:

Tracking inventory
Tracking customer information
Data entry and re-entry
Employee schedule

There are many small business processes that a custom application would streamline. Web Impakt is will create custom software that is specifically priced to small business. We provide software solutions that are customized for your small business needs and processes.

RSS stands for Really Simple Syndication. RSS is used to publish frequently updated content like your favorite blog or news site. Signing up for an RSS feed of a website blog, forum or article feed allows you to scan the headlines for items of interest. This means you get up to the minute feedback from your favorite Idaho Falls based websites and national websites.

Microsoft’s latest version of Internet Explorer (IE 7), has built-in support for RSS feeds. Press CTRL+Shift-J to open IE’s Feeds Center. This article from Microsoft.com walks you through all the information about IE7’s RSS Feeds feature.

A wide array of feed readers are available. Check out this article from crn.com, it shares the pro’s and con’s of the web’s most popular feed readers.

Then number of websites offering RSS feeds is growing rapidly. Stop wasting time checking all your favorite sites and blogs for updates just sign up for their RSS feeds!

The latest web design buzz word is “Web 2.0.” What does it mean?  Basically, Web 2.0 is the second generation of web development.  Wikipedia explains the history here.  A Web 2.0 website allows for a rich user experience including: blogs, pod casts, wiki and feeds.  Web 2.0 uses technology like Ajax to make an internet application perform like a desktop application.To design a site with Web 2.0 in mind,   the navigation must be simple and the design must be clean and uncluttered.   A bold logo and strong colors are usually incorporated into a Web 2.0 web design.   This  fontshop.com article displays some of the latest in Web 2.0 logo design.   

Here is a Web 2.0 how-to design guide , that will walk you through even more details about how to achieve a Web 2.0 look and feel.

Web Impakt strives to keep up with the latest technology.  Contact us today to update your old website to Web 2.0.

  Similar to the literal definition of a forum “A public meeting or assembly for open discussion” a web forum is “A web site that allows for individuals to meet for open discussion.”  Web Impakt has created many forums. 

The Southeast Idaho Singles forum posts many announcements and allows singles from the Idaho Falls area to meet.   

Web Impakt has also created a very successful form for our client Bradley Business Group.  The Chiefs Network Forum is only for invited users but has over 600 registered members.

Creating a successful online community takes a lot patience and hard work.  Some successful forums include  Gamespot forums, Reality TV World Forum and Small Business Forum.

Here are a few hints to create a successful forum:

• Be an expert on the forum topic.   Make significant and original posts.
• Find a group of people to start the forum with you.  It is difficult to create interest if you are the only one posting.
• Create a newsletter or mailing list.  If there is interest in the newsletter, switching over to a forum will be easy.